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New Changes to Online Shopping

By Melissa, Operations and Systems Queen (and Cider Specialist!)

Author Arnold Bennett was quoted as saying, “Any change, even a change for the better, is always accomplished by discomforts.” In the last 16 + months of trials with new sales systems and ordering platforms at France 44, we have all experienced exactly what he was saying 100 years ago.

Let me start by saying THANK YOU to all of you loyal customers who have stayed with us through all the changes that have occurred. Staffing, business hours, technology, and operations have all changed a lot. Some things have gone very well (curbside pickup, virtual classes) while others didn’t go well (new apps). Your feedback has been heard about all of it and we have been working hard to adjust and make things better across the board.

The biggest complaints came about ordering online. The new platform we have been using is great for somethings we do, but not for the online store. For the last several months, we have been redeveloping the online store for a better user experience. For those of you who use the online store, you will see a very different layout. We hope that you find it easier to find the products you are looking for.

As for a new app, we have not been able to find one that meets all our needs. We will continue to look but in the meantime, you can always ask someone at customer service to look up your past purchases and points.  If a time comes where the perfect app can be ours, we will let you know!

Once again, thank you for your patience as we navigated all the changes we experienced together. Know that the one thing we will never change is our commitment to providing the best customer service we have the ability to give. We continue to welcome feedback as we work to improve our systems and online shopping experiences. Cheers, and thank you!